- Increase Frequency. While it's important to use a good marketing mix, don't stretch your efforts so thin that you won't get enough frequency to generate a sale.

- Communicate your brand in every advertisement, brochure and letter to convey the same message.

 

- Always Follow-Up. One of the biggest mistakes companies make in
marketing is not following up and contacting a well-qualified buyer.

 

- Consider the design of all of your forms, invoices and follow-up materials. Some of materials will be part of the last stage in an interaction with a customer and may encourage repeat purchases.

- Free is the Key. Many people believe that "free" is the most
important word in advertising and direct marketing.

 

- Look for ways to improve your brand always meeting and trying to exceed your brand promise

 

- Use your logo everywhere keeping the quality and image consistent

 

- Recognize your Top Customers. Most businesses will get 80% of their
sales from 20% of their customers.

 

- Be Consistent so that every component of your company gives the same impression.