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Keep Marketing to Get Ahead In A Slow Economy
While others tend to cut back on marketing communications in down times, those who don’t tend to experience dramatic market share gains (Center of Research and Development-the Strategic Planning Institute). A slow economy is the time to make customers aware of your company through aggressive marketing. When customers are ready to buy they will buy from those companies that they have heard from regularly.
Make sure your marketing reflects essential uses of your product. For existing businesses, reposition your unique selling point to reflect essential use or create additional products and services that are more essential in nature. Remember to stay in touch with your customers and personalize your messages.
The Power of Repetition
Most consumers don't act immediately to a single marketing piece or perhaps even several of them.It takes repetitive marketing 12 months or more to build trust and desire. Research shows that most people have to receive 7 marketing communications before they will even consider buying.This explains what happens when you send out one postcard or one sales letter and wondered why no one purchased your products or services.